Greetings. My name is Steve Butler. For the last quarter century following a fulfilling naval career, I have been involved in developing threads for all genres of sewing, including quilting, fashion, home décor, heirloom, and embroidery. This was done under the auspices of noted industry leading manufacturers and importers. That knowledge, experience and the derived professional contacts has proven invaluable.

Over that time I’ve met many people who make the threads we love and maybe some threads we don’t even know about…yet. Some of them are great threads but their prices are not. One thing has become clear, everyone should have access to these threads without having to pay premium prices!

Over the years I’ve tried to imagine what I would do if I returned to the business of providing quality threads to those who live to sew. The answer is Element. It’s a new brand of thread offered online, allowing you access to the finest embroidery threads and featuring an amazing selection of colors matching the most popular color palettes already resident in your favorite sewing and embroidery machines. All of this is done at a price that allows you to pursue your passion with reckless abandon. Great threads at a great price. Win – Win!

We are inspired by beautiful scenes and objects in our universe that are made from various basic elements, so we decided to name this vibrant thread ‘Element’. We truly believe Element will help deliver the most stunning machine embroidery stitches to your designs.

You will find all the colors needed for any machine embroidery project with our 465 brilliant and 240 saturated colors! Better yet our threads are extremely colorfast with great abrasion properties to withstand frequent washing in hot water and color bleaching. They can also be confidently ironed on a cotton setting.

Available at an everyday price as low as $1.79 for members for 1,100 yards (1000m) of thread. If the price doesn’t bring enough joy on it’s own members receive free monthly designs, special discounts and promotions!

We aim at bringing together machine embroidery enthusiasts along a journey to share, inspire, create, and celebrate their ideas and work. Our mission is to make all the main elements of quality machine embroidery production available to everyone at affordable prices. All the threads and supplies, as well as graphic and digitizing services offered, are done to a professional standard so as to deliver immaculate machine embroidery.