We aim at bringing together machine embroidery enthusiasts along a journey to share, inspire, create, and celebrate their ideas and work. Our mission is to make all the main elements of quality machine embroidery production available to everyone at affordable prices. All the threads and supplies, as well as graphic and digitizing services offered, are done to a professional standard so as to deliver immaculate machine embroidery.

We are inspired by beautiful scenes and objects in our universe that are made from various basic elements, so we decided to name this vibrant thread ‘Element’. We truly believe Element® will help deliver the most stunning machine embroidery stitches to your designs.

You will find all the colors needed for any machine embroidery project with our 465 brilliant and 233 saturated colors! Better yet our threads are extremely colorfast with great abrasion properties to withstand frequent washing in hot water and color bleaching. They can also be confidently ironed on a cotton setting.

Available at an everyday price as low as $1.79 for members for 1,100 yards (1000m) of thread. If the price doesn’t bring enough joy on it’s own members receive free monthly designs, special discounts and promotions!